Detale logo

Creative Agency Based In Toronto

Simple, bold communications achieve the highest level of understanding.

/dəˈtāl,ˈdētāl/

noun

1. Design stories
Stories evoke emotion and inspire thought. Exceptional stories create meaningful connections. We believe your brand is more than just an image; it’s a remarkable story worth telling.

2. A creative brand agency
Our mission is to redefine communication through clever design, memorable narratives, and transforming those meaningful connections into long lasting relationships. With over 15 years in the creative marketing industry, our success is a direct result of our ability to connect and resonate our clients’ products and services with their customers.

Portfolio REIMAGINE GALLERIA
Portfolio MCKEIL
Portfolio CONTROL GAP
Portfolio Gourmet & Go
Portfolio TITIKA ACTIVE COUTURE™
Portfolio TAGG , M&G and KMI
Portfolio 
BUDA JUICE CANADA
Portfolio SIGNATURE CULINARY SOLUTIONS
Portfolio RUN A FOWL GENTLEMEN’S CLUB
Portfolio 
KFC CANADA
Portfolio SRP ARCHITECTS
Portfolio ARIA RISTORANTE
Portfolio DURABUS™ COACH BUILDERS LTD.
Portfolio SOTA
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REIMAGINE GALLERIA

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MCKEIL

Technology has shifted how audiences find and choose McKeil Marine, and how the brand is presented in new channels makes a big difference in response; a strong brand will stimulate growth and reach the right people more efficiently. Detale’s mission was to appropriately reflect McKeil Marine’s innovation and quality of services through a carefully a crafted rebrand. Because this would require the company to depart from its 60-year-old logo and brand, Detale approached the situation in a sensitive manner, with a focus on streamlining Board of Directors’ feedback and expectations at project set and throughout each design milestone.

The newly developed symbol mark reflects a stylized letter M that represents McKeil’s 60-year heritage and places emphasis on McKeil’s future. The graphic treatment of the letter M presents two blue waves in forward motion, reflecting significant growth and expanded opportunities for the company and crew. The green icon that supports these two waves reflects the strength of McKeil’s crew, unwavering core values, solid business practices and unique family-focused culture.

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CONTROL GAP

Control Gap helps their clients keep sensitive payment information safe and secure in a digital age. Control Gap approached Detale to rebrand their organization in a way that accurately reflects their professionalism, unique depth of knowledge and experience.

Detale focused on developing a brand that showcases the direct benefit of Control Gap’s services; closing the gap of potential security risks. To represent this, Detale developed graphic “arrows” pointed to one-another, a direction that symbolizes closure. After working with a research firm and conducting a series of focus-group testing, it was determined that the community is often intimidated by this line of work. Detale incorporated these findings into the design by selecting a combination of blue and green tones for the brand, stimulating a positive, upbeat and approachable response.

• Brand Strategy, Visual Identity and Corporate Stationery
• Website Design and Content Development
• Print Media & Production
• Social Media Strategy and Management
• Photography and Art Direction
• Tradeshow Design

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Gourmet & Go

Gourmet & Go is brand of ready-to-eat products available on select airlines and convenience shops at Toronto Pearson Airport, as well as rest stops along Highway 401. Detale was requested to develop the entire brand from scratch, which included the brand name ideation.

It was important for us find a name that embodied the “convenience” aspect, while accurately reflecting the quality, freshness and innovativeness of these products. Timeless, tireless, easy to say and remember, “Gourmet & Go” was the chosen concept and creative direction. Both distinctive and future-oriented, the Gourmet & Go name lent itself well to a refined design for this particular demographic of business professionals on-the-go.

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TITIKA ACTIVE COUTURE™

Titika Active Couture™ is a Toronto-based active wear company that was looking to increase awareness of its luxury active wear products in existing store markets, in addition to offering the ability to shop online. After approaching DETALE with its objectives, DETALE completely overhauled Titika’s existing brand identity, opting for a more premium design that accurately reflected the quality of their apparel. Titika’s marketing strategy presented by DETALE included Digital Media, PR, Social Media, Advertising, and Influencer Seeding. DETALE also created a fully functioning ecommerce platform to enable online sales in Canada, followed by an online expansion to customers in the US. The updated brand identity was applied across all Titika touch points, including garment labels and packaging.

• Brand Strategy, Visual Identity and Corporate Stationery
• Website Design and Content Development
• Print Media & Production
• Digital Media, SEO and Analytics
• Social Media Strategy and Management
• Packaging
• Advertising
• Editorial and Inventory Photography and Art Direction
• PR and Influencer Seeding Management

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