Detale logo

Creative Agency Based In Toronto

Simple, bold communications achieve the highest level of understanding.

/dəˈtāl,ˈdētāl/

noun

1. Design stories
Stories evoke emotion and inspire thought. Exceptional stories create meaningful connections. We believe your brand is more than just an image; it’s a remarkable story worth telling.

2. A creative brand agency
Our mission is to redefine communication through clever design, memorable narratives, and transforming those meaningful connections into long lasting relationships. With over 15 years in the creative marketing industry, our success is a direct result of our ability to connect and resonate our clients’ products and services with their customers.

Portfolio SDF CANADA
Portfolio NOCE RESTAURANT
Portfolio REIMAGINE GALLERIA
Portfolio MCKEIL
Portfolio CONTROL GAP
Portfolio Gourmet & Go
Portfolio TITIKA ACTIVE COUTURE™
Portfolio TAGG , M&G and KMI
Portfolio 
BUDA JUICE CANADA
Portfolio SIGNATURE CULINARY SOLUTIONS
Portfolio RUN A FOWL GENTLEMEN’S CLUB
Portfolio 
KFC CANADA
Portfolio SRP ARCHITECTS
Portfolio ARIA RISTORANTE
Portfolio DURABUS™ COACH BUILDERS LTD.
Portfolio SOTA
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SDF CANADA

Swim Drink Fish Canada (Swim Drink Fish) represents the largest known grassroots network of recreational water users in Canada and the only nonprofit organization that focuses on the intersection of water, people, and technology. The organization, together with its local and international affiliates, helps to monitor thousands of beaches through water quality data collection and sharing.

Swim Drink Fish engaged DETALE to provide the organization with visual identity and brand alignment recommendations that would revitalize and position Swim Drink Fish as a leading force behind water and community prosperity.

As part of this exercise, DETALE established the architectural relationship between the identity of the overall organization and that of the three programs under its purview, facilitated an impactful visual identity system that leveraged and refined existing brand elements per client request (inclusive of tagline development), and developed a set of written brand guidelines that is supportive for the organization, its staff, members and ambassadors.

• Brand Strategy and Messaging Development
• Visual Identity and Corporate Stationery
• Brand Guide Manual

Services

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NOCE RESTAURANT

• Brand Strategy, Visual Identity and Corporate Stationery
• Website Design and Development
• Digital Media, SEO and Analytics
• Menu Design and Production
• Restaurant Photography and Art Direction
• Packaging Design

Services

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REIMAGINE GALLERIA

• Brand and Communication Strategy
• Community Space Architectural Wayfinding system
• interior Design
• Digital Media and Advertising
• Print Media, Advertising and Production
• B2B Presentation
• Project Management
• Social Medial Management

Services

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MCKEIL

Technology has shifted how audiences find and choose McKeil Marine, and how the brand is presented in new channels makes a big difference in response; a strong brand will stimulate growth and reach the right people more efficiently. Detale’s mission was to appropriately reflect McKeil Marine’s innovation and quality of services through a carefully a crafted rebrand. Because this would require the company to depart from its 60-year-old logo and brand, Detale approached the situation in a sensitive manner, with a focus on streamlining Board of Directors’ feedback and expectations at project set and throughout each design milestone.

The newly developed symbol mark reflects a stylized letter M that represents McKeil’s 60-year heritage and places emphasis on McKeil’s future. The graphic treatment of the letter M presents two blue waves in forward motion, reflecting significant growth and expanded opportunities for the company and crew. The green icon that supports these two waves reflects the strength of McKeil’s crew, unwavering core values, solid business practices and unique family-focused culture.

Services

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CONTROL GAP

Control Gap helps their clients keep sensitive payment information safe and secure in a digital age. Control Gap approached Detale to rebrand their organization in a way that accurately reflects their professionalism, unique depth of knowledge and experience.

Detale focused on developing a brand that showcases the direct benefit of Control Gap’s services; closing the gap of potential security risks. To represent this, Detale developed graphic “arrows” pointed to one-another, a direction that symbolizes closure. After working with a research firm and conducting a series of focus-group testing, it was determined that the community is often intimidated by this line of work. Detale incorporated these findings into the design by selecting a combination of blue and green tones for the brand, stimulating a positive, upbeat and approachable response.

• Brand Strategy, Visual Identity and Corporate Stationery
• Website Design and Content Development
• Print Media & Production
• Social Media Strategy and Management
• Photography and Art Direction
• Tradeshow Design

Services

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